A call to arms for applied marketing academics

Tapp, A. (2004) A call to arms for applied marketing academics. Marketing Intelligence and Planning, Special Issue, 22 (5). pp. 579-590. ISSN 0263-4503

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Publisher's URL: http://dx.doi.org/10.1108/02634500410551950

Item Type:Article
Uncontrolled Keywords:applied marketing, academics
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6423
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:12 Aug 2013 07:59

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