Future marketers: Future curriculum: Future shock?

Evans, M. print, Nancarrow, C. print, Tapp, A. print and Stone, M. print (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/0267257022683677


Item Type:Article
Uncontrolled Keywords:marketing education, new marketing, data driven marketing, marketing research, strategic marketing, knowledge management, marketing's social responsibility, marketing research and information
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:6424
Deposited By: R. print Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:22 Nov 2012 15:36

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