Future marketers: Future curriculum: Future shock?

Evans, M., Nancarrow, C., Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/0267257022683677


Item Type:Article
Uncontrolled Keywords:marketing education, new marketing, data driven marketing, marketing research, strategic marketing, knowledge management, marketing's social responsibility, marketing research and information
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6424
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:09 Oct 2013 16:21

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