Building donor loyalty: the antecedents and role of commitment in the context of charity giving

Sargeant, A. and Woodliffe, L. (2007) Building donor loyalty: the antecedents and role of commitment in the context of charity giving. Journal of Nonprofit & Public Sector Marketing, 18 (2). pp. 47-68. ISSN 1540-6997

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Publisher's URL: http://dx.doi.org/10.1300/J054v18n02_03


Item Type:Article
Uncontrolled Keywords:donors, charity, commitment
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6427
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:15 Aug 2013 11:38

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