Brand equity and brand vulnerability: the impact of gray marketing/parallel importing on brand equity and values

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: the impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 - 1349. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560310487130


Item Type:Article
Uncontrolled Keywords:brand equity, imports, marketing, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6430
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:12 Aug 2013 07:59

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