Insights into interpreting integrated marketing communication: A two-nation qualitative comparison

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560710752474


Item Type:Article
Uncontrolled Keywords:integrated marketing communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6431
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:15 Jul 2013 10:01

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