Insights into interpreting integrated marketing communication: A two-nation qualitative comparison

Eagle, L. print, Kitchen, P. J. print and Bulmer, S. print (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1108/03090560710752474


Item Type:Article
Uncontrolled Keywords:integrated marketing communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:6431
Deposited By: R. print Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:22 Nov 2012 15:36

Repository Staff Only: item control page
Copyright 2013 © UWE better together