Brand sickness and health following major product withdrawals

Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421

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Publisher's URL: http://dx.doi.org/10.1108/10610420510616340


Item Type:Article
Uncontrolled Keywords:alternative medicine, Australia, brand equity, brand management, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6432
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:12 Aug 2013 07:59

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