Brand sickness and health following major product withdrawals

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421 Available from: http://eprints.uwe.ac.uk/6432

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Publisher's URL: http://dx.doi.org/10.1108/10610420510616340


Item Type:Article
Uncontrolled Keywords:alternative medicine, Australia, brand equity, brand management, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6432
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:05 Jan 2017 15:10

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