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Defining issue-based publics for public engagement: Climate change as a case study

Featherstone, Helen; Weitkamp, Emma; Ling, Katy; Burnet, Frank

Authors

Helen Featherstone

Katy Ling Katy.Ling@uwe.ac.uk
Senior Lecturer in Applied Ecology

Frank Burnet



Abstract

Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement. © SAGE Publications.

Citation

Featherstone, H., Weitkamp, E., Ling, K., & Burnet, F. (2009). Defining issue-based publics for public engagement: Climate change as a case study. Public Understanding of Science, 18(2), 214-228. https://doi.org/10.1177/0963662507082890

Journal Article Type Article
Publication Date Mar 1, 2009
Journal Public Understanding of Science
Print ISSN 0963-6625
Electronic ISSN 1361-6609
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 18
Issue 2
Pages 214-228
DOI https://doi.org/10.1177/0963662507082890
Keywords climate change, public engagement, issue-based publics model
Public URL https://uwe-repository.worktribe.com/output/1014506
Publisher URL http://dx.doi.org/10.1177/0963662507082890