Defining issue-based publics for public engagement: climate change as a case study

Featherstone, H., Weitkamp, E., Ling, K. and Burnet, F. (2008) Defining issue-based publics for public engagement: climate change as a case study. Public Understanding of Science, 18 (2). pp. 214-228. ISSN 0963-6625

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Publisher's URL: http://dx.doi.org/10.1177/0963662507082890

Abstract

Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement.

Item Type:Article
Uncontrolled Keywords:climate change, public engagement, issue-based publics model
Faculty/Department:Faculty of Health and Applied Sciences > Department of Biological, Biomedical and Analytical Sciences
ID Code:7086
Deposited By: H. Hammond
Deposited On:23 Jul 2010 07:49
Last Modified:12 Aug 2013 07:59

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