Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Social marketing-based strategy for obesity interventions
Tapp, Alan; Eagle, Lynne; Spotswood, Fiona
Authors
Lynne Eagle
Fiona Spotswood
Abstract
Terms of reference for this project
We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West region.
Public health professionals should note that the strategy in this document emphasises how marketing techniques can be used for preventative approaches aimed at the general population. Curative approaches for the morbidly obese with acute health problems are outside our terms of reference.
Citation
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing-based strategy for obesity interventions
Report Type | Project Report |
---|---|
Publication Date | Jun 1, 2008 |
Deposit Date | Jan 19, 2010 |
Publicly Available Date | Feb 9, 2016 |
Journal | SWPHO website |
Peer Reviewed | Not Peer Reviewed |
Public URL | https://uwe-repository.worktribe.com/output/1012329 |
Files
Social_Marketing-Based_Strategy_for_Obesity_Interventions.pdf
(1.4 Mb)
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