Social marketing-based strategy for obesity interventions

Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE).

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Abstract

Terms of reference for this project We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West region. Public health professionals should note that the strategy in this document emphasises how marketing techniques can be used for preventative approaches aimed at the general population. Curative approaches for the morbidly obese with acute health problems are outside our terms of reference.

Item Type:Report or Working Paper (Project Report)
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:79
Deposited By: Professor A. Tapp
Deposited On:30 Apr 2009 07:09
Last Modified:23 May 2014 00:12

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