Tapp, A., Eagle, L. and Spotswood, F.
Social marketing-based strategy for obesity interventions.
University of the West of England (UWE).
Terms of reference for this project
We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West region.
Public health professionals should note that the strategy in this document emphasises how marketing techniques can be used for preventative approaches aimed at the general population. Curative approaches for the morbidly obese with acute health problems are outside our terms of reference.
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