Contemporary British television.
In: Higgins, M., Smith, C. and Storey, J., eds.
The Cambridge Companion to Modern British Culture.
Cambridge University Press, pp. 171-188.
Available from: http://eprints.uwe.ac.uk/8089
Publisher's URL: http://www.cambridge.org/uk/catalogue/catalogue.as...
The 'era of abundance' in the digital age has changed television's ideological role, reducing its power to delineate the centre and the margins, to influence the shared assumptions of a national culture. We should now instead think in terms of cultural diversity. Economic survival depends less on sheer numbers as on the intensity of engagement with a wider range of user-communities. Rather than mourning this loss of national cohesiveness in a narrative of cultural decline, I tell a more optimistic story about television that shows how it can be harnessed for both good and bad purposes, just as it was in the past.
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