Contemporary British television.
In: Higgins, M., Smith, C. and Storey, J., eds.
The Cambridge Companion to Modern British Culture.
Cambridge University Press, pp. 171-188.
Publisher's URL: http://www.cambridge.org/uk/catalogue/catalogue.as...
The 'era of abundance' in the digital age has changed television's ideological role, reducing its power to delineate the centre and the margins, to influence the shared assumptions of a national culture. We should now instead think in terms of cultural diversity. Economic survival depends less on sheer numbers as on the intensity of engagement with a wider range of user-communities. Rather than mourning this loss of national cohesiveness in a narrative of cultural decline, I tell a more optimistic story about television that shows how it can be harnessed for both good and bad purposes, just as it was in the past.
|Item Type:||Book Section|
|Additional Information:||© Cambridge University Press 2011. Reprinted with permission.|
|Uncontrolled Keywords:||digital, television, British, citizen-consumers|
|Faculty/Department:||Faculty of Arts, Creative Industries and Education > Department of Arts|
|Deposited On:||02 Jul 2010 11:13|
|Last Modified:||14 Aug 2013 16:51|
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