Dinosaurs and butterflies - media practice research in new media ecologies
Dovey, J. (2008) Dinosaurs and butterflies - media practice research in new media ecologies. Journal of Media Practice, 9 (3). pp. 243-256. ISSN 1468-2753 Available from: http://eprints.uwe.ac.uk/8369
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Publisher's URL: http://dx.doi.org/10.1386/jmpr.9.3.243/1
The changes in traditional patterns of media production and consumption brought about by digital technologies in their networked form pose challenges to both practitioners and theorists. As the practices of mass media dissolve into the processes of the Web many of our assumptions are being questioned. In what follows I outline the debate around a call for a ‘Media Studies 2.0’ that takes its parallel from the idea of a Web 2.0. Using Television as an example. The article goes on to think about how forms previously defined through the lens of mass media may have to be comprehensively re-conceptualised if we are to continue to have contemporary relevance.