Jenny Lloyd
Positively negative: The impact of negativity upon the political consumer
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2008). Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), 301-314. https://doi.org/10.1002/nvsm.332
Journal Article Type | Article |
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Publication Date | Nov 1, 2008 |
Journal | International Journal of Nonprofit and Voluntary Sector Marketing |
Print ISSN | 1465-4520 |
Publisher | Wiley |
Peer Reviewed | Peer Reviewed |
Volume | 13 |
Issue | 4 |
Pages | 301-314 |
DOI | https://doi.org/10.1002/nvsm.332 |
Public URL | https://uwe-repository.worktribe.com/output/1007809 |
Publisher URL | http://dx.doi.org/10.1002/nvsm.332 |