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Positively negative: The impact of negativity upon the political consumer
Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520 Full text not available from this repository Publisher's URL: http://dx.doi.org/10.1002/nvsm.332
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