Positively negative: The impact of negativity upon the political consumer

Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.332


Item Type:Article
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:8386
Deposited By: A. Lawson
Deposited On:13 Jul 2010 11:19
Last Modified:12 Aug 2013 08:00

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