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Positively negative: The impact of negativity upon the political consumer

Lloyd, Jenny

Authors

Jenny Lloyd



Citation

Lloyd, J. (2008). Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), 301-314. https://doi.org/10.1002/nvsm.332

Journal Article Type Article
Publication Date Nov 1, 2008
Journal International Journal of Nonprofit and Voluntary Sector Marketing
Print ISSN 1465-4520
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 13
Issue 4
Pages 301-314
DOI https://doi.org/10.1002/nvsm.332
Public URL https://uwe-repository.worktribe.com/output/1007809
Publisher URL http://dx.doi.org/10.1002/nvsm.332




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