The bronze debate: Looking gold versus getting old

Kemp, G. and Eagle, L. (2009) The bronze debate: Looking gold versus getting old. Journal of Research for Consumers, 16. Available from:

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Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours. A pilot study of UK university students’ attitudes towards sun protection behaviour found that significant challenges must be overcome to achieve a change in social norms relating to the social desirability of a tan. Implications for further research and public policy considerations conclude the paper.

Item Type:Article
Uncontrolled Keywords:sun exposure, sun protection behaviour
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:8387
Deposited By: A. Lawson
Deposited On:13 Jul 2010 11:27
Last Modified:06 Jan 2017 06:06

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