Changing travel behaviour: lessons from 'behavioural economics'
Avineri, E. (2009) Changing travel behaviour: lessons from 'behavioural economics'. Transportation Professional. pp. 28-29. ISSN 1478-4467
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Publisher's URL: http://trid.trb.org/view.aspx?id=986317
Road pricing and other fiscal means of influencing travel decisions have lost favour, but study of travellers' economic decisions suggests a new way of changing -or 'nudging'- behaviour. This paper is by Dr Erel Avineri.