Line, T., Chatterjee, K. and Lyons, G.
The attitudes of young people towards sustainable transport.
Proc. 38th Universities Transport Study Group Conference, Dublin, January 2006.
This paper considers that a fuller understanding of the public’s attitudes towards and perceptions of transport is essential in the development of successful campaigns and policies aiming to encourage more sustainable transport behaviour. The paper seeks to clarify: the importance of understanding the attitudes and perceptions of young people (the future users and decision makers in regard to transport); what is currently understood in this area through a review of the current literature; where new research can make a contribution to knowledge; and subsequently a conceptual framework is developed to guide proposed new research. Specifically this research will seek to: identify which sources of knowledge impact on the attitudes of young people towards transport; examine how these sources of knowledge impact on their attitudes; investigate what and how subjective factors impact on young people’s transport related attitudes; and determine to what extent perceived control over behaviour affects their attitudes and behaviours. Each of these factors is considered in the context of the changes in life stage that young people experience as they age. In addition, the paper justifies and outlines a methodology for successfully capturing the perceptions and attitudes of young people in their own words. The research will be using participatory methods, in particular a combination of photography and discussion groups, which has the potential to act as a highly successful way of involving young research participants (aged between 11 and 18 in terms of this research) and revealing depth insights.
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