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Number of items: 2.
Alfansi, L. and Sargeant, A. (2000) Market segmentation in the indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18 (2). pp. 64-74. ISSN 0265-2323
Alfansi, L. and Sargeant, A. (1998) Benefit segmentation in the Indonesian banking industry - just what is the potential? In: Academy of Marketing Conference , Sheffield Hallam University, 1998., pp. 562-563
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