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Number of items: 4.

Article

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895

Monograph

Allen, L. print, Eagle, L. print and Rose, L. C. print (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Conference or Workshop Item

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002.

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002.

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