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Number of items: 6.


Asif, S. and Sargeant, A. (2000) Is internal marketing really important? An examination of internal service quality perceptions from a UK Banking perspective. In: Annual Conference, Academy of Marketing Science, XXIII, Montreal, 24th-27th May, 2000., pp. 354-360 Available from:

Sargeant, A. and Asif, S. (2000) The Carnegie school. Case Research Journal , 19 (4). pp. 19-38. Available from:

Sargeant, A. and Asif, S. (2000) Modelling internal communications in the financial services sector. European Journal of Marketing, 34 (3/4). pp. 299-317. ISSN 0309-0566 Available from:


Asif, S. and Sargeant, A. (1998) Internal marketing tactics: Is communication really all there is to it? In: Academy of Marketing Science Conference, May, 1998. Virginia: UNSPECIFIED, pp. 351-355 Available from:

Sargeant, A. and Asif, S. (1998) The strategic application of internal marketing - An investigation of U.K. banking. International Journal of Bank Marketing, 16 (2). pp. 66-79. ISSN 0265-2323 Available from:


Sargeant, A. and Asif, S. (1997) Banking on satisfaction: Can internal marketing deliver? In: The Academy Of Marketing Conference, Manchester, UK, July, 1997. Available from:

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