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Book Section

Eagle, L. (2006) Brand management case study. In: Chitty, W., Barker, N. and Shimp, T. E., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14302

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14301

This list was generated on Sun Feb 14 02:38:56 2016 GMT.

 

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