Beech, J., Chadwick, S. and Tapp, A.
Scoring with the net: The cybermarketing of English football clubs.
Electronic Markets: the International Journal of Electronic Commerce & Business Media , 10 (3).
Available from: http://eprints.uwe.ac.uk/13563
Tapp, A., Beech, J. and Chadwick, S.
The culture of collecting: An opportunity for football clubs.
Journal of Database Marketing and Customer Strategy Management, 6 (3).
Available from: http://eprints.uwe.ac.uk/13566