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Number of items: 19.

Article

Tapp, A. and Bird, S. (2008) Social marketing and the meaning of cool. Social Marketing Quarterly, 14 (1). pp. 18-29. ISSN 1524-5004

Report or Working Paper

Bird, S. (2010) Older people, fire safety and social marketing – A literature review. Report prepared for Avon Fire & Rescue Service. Project Report. Avon Fire and Rescue Service.

Tapp, A. and Bird, S. (2008) Exploring how social marketing may encourage safe driving amongst young males: A literature review. Project Report. Bristol City Road Safety Partnership.

Bird, S. and Tapp, A. (2008) Encouraging sport and physical exercise amongst sport England segments. Project Report. University of the West of England.

Bird, S. (2008) Identifying and exploring social marketing. Report for Avon Fire and Rescue. Project Report. Avon Fire and Rescue.

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol.

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol.

Bird, S. (2008) Sexual behaviour amongst Brinnington residents (aged 16 – 24): attitudes to sex, sexually transmitted infections and condoms. Report for Stockport PCT. Project Report. Stockport Primary Care Trust.

Conference or Workshop Item

Bird, S. and Tapp, A. and Helen Lancaster Research, Rosa Clarke, Avon Fire & Rescue Service (2011) Fear and fire: Ethical social marketing strategies for home fire safety for older people. In: World Social Marketing Conference, Dublin, Ireland, 11th-12th April, 2011.

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Bird, S. (2010) Active transport in deprived communities: Why the car is king. In: International Nonprofit and Social Marketing Conference, Brisbane, Australia, 15-16 July.

Bird, S. (2010) Safer sex: Passionate escapism versus rational thought. In: International Nonprofit and Social Marketing Conference, Brisbane, Australia, 15-16 July 2010.

Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009.

Eagle, L., Jones, S. and Bird, S. (2009) Social marketing innovation. In: NHS Innovations Conference, Gloucester, UK, 2009.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008.

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

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