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Book Section

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

Report or Working Paper

Eagle, L., Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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