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Number of items: 8.

Article

Brennan, R., Eagle, L. and Rice, D. (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Report or Working Paper

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK.

Brennan, R. and Eagle, L. (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. and Brennan, R. (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School .

Conference or Workshop Item

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Alterity and sensitivity in inter-organizational relations: Contours of the tutor in marketing ethics education. In: 2010 Industrial Marketing & Purchasing (IMP) conference, Budapest, Hungary, 2010.

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the Tutor in marketing ethics education. In: Academy of Marketing conference , Coventry University, Coventry, UK, 6th - 8th July 2010.

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the tutor in marketing ethics education. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010.

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.

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