Browse by Creator

Article

Brennan, R. , Eagle, L. and Rice, D. (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Monograph

Brennan, R. , Dahl, S. , Eagle, L. and Mourouti, O. (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK.

Brennan, R. and Eagle, L. (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. and Brennan, R. (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School .

Conference or Workshop Item

Ellis, N. , Higgins, M. , Brennan, R. and Eagle, L. (2010) Alterity and sensitivity in inter-organizational relations: Contours of the tutor in marketing ethics education. In: 2010 Industrial Marketing & Purchasing (IMP) conference, Budapest, Hungary, 2010.

Ellis, N. , Higgins, M. , Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the Tutor in marketing ethics education. In: Academy of Marketing conference , Coventry University, Coventry, UK, 6th - 8th July 2010.

Ellis, N. , Higgins, M. , Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the tutor in marketing ethics education. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010.

Brennan, R. , Dahl, S. , Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.