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Number of items: 26.

Book Section

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225. Available from: http://eprints.uwe.ac.uk/14856

Report or Working Paper

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15182

Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15183

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15184

Bulmer, S., Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15187

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand. Available from: http://eprints.uwe.ac.uk/15188

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15185

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Discussion Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15192

Eagle, L., Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15189

Eagle, L., Bulmer, S. and Hawkins, J. (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15171

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Beyond children directed TV advertising: Violence, values and the electronic media environment. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15207

Conference or Workshop Item

Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/15550

Hawkins, J., Bulmer, S., Rose, L. and Eagle, L. (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006. Available from: http://eprints.uwe.ac.uk/14203

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005. Available from: http://eprints.uwe.ac.uk/14352

Bulmer, S. and Eagle, L. (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005. Available from: http://eprints.uwe.ac.uk/14210

Bulmer, S., Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004. Available from: http://eprints.uwe.ac.uk/14219

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004. Available from: http://eprints.uwe.ac.uk/14223

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, April, 2004., pp. 145-154 Available from: http://eprints.uwe.ac.uk/14864

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004. Available from: http://eprints.uwe.ac.uk/14222

Eagle, L., De Bruin, A. and Bulmer, S. (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003. Available from: http://eprints.uwe.ac.uk/14225

Bulmer, S., Hawkins, J. and Eagle, L. (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003. Available from: http://eprints.uwe.ac.uk/14224

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14227

Bulmer, S. and Eagle, L. (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002. Available from: http://eprints.uwe.ac.uk/14233

Eagle, L. and Bulmer, S. (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002. Available from: http://eprints.uwe.ac.uk/14871

Eagle, L., De Bruin, A. and Bulmer, S. (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from: http://eprints.uwe.ac.uk/15253

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Advertising restrictions: Effective protection of the young and vulnerable. In: Australia New Zealand Marketing Educators Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 281-285 Available from: http://eprints.uwe.ac.uk/14896

This list was generated on Thu Sep 29 02:44:44 2016 BST.

 

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