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Number of items: 26.

Book Section

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

Report or Working Paper

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Bulmer, S., Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand.

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Discussion Paper. Massey University Department of Commerce, Massey, New Zealand.

Eagle, L., Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L., Bulmer, S. and Hawkins, J. (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Beyond children directed TV advertising: Violence, values and the electronic media environment. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Conference or Workshop Item

Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011.

Hawkins, J., Bulmer, S., Rose, L. and Eagle, L. (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006.

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005.

Bulmer, S. and Eagle, L. (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Bulmer, S., Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, April, 2004., pp. 145-154

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Eagle, L., De Bruin, A. and Bulmer, S. (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Bulmer, S., Hawkins, J. and Eagle, L. (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003.

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003.

Bulmer, S. and Eagle, L. (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002.

Eagle, L. and Bulmer, S. (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002.

Eagle, L., De Bruin, A. and Bulmer, S. (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Advertising restrictions: Effective protection of the young and vulnerable. In: Australia New Zealand Marketing Educators Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 281-285

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