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Number of items: 2.
Beech, J., Chadwick, S. and Tapp, A. (2000) Scoring with the net: The cybermarketing of English football clubs. Electronic Markets: the International Journal of Electronic Commerce & Business Media , 10 (3). pp. 45-57. ISSN 1019-6781 Available from: http://eprints.uwe.ac.uk/13563
Tapp, A., Beech, J. and Chadwick, S. (1999) The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6 (3). pp. 253-266. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13566
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