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Number of items: 2. 2000
Beech, J. , Chadwick, S. and Tapp, A.
(2000)
Scoring with the net: The cybermarketing of English football clubs.
Electronic Markets: the International Journal of Electronic Commerce & Business Media, 10 (3).
pp. 45-57.
ISSN 1019-6781
Available from: http://eprints.uwe.ac.uk/13563
1999
Tapp, A. , Beech, J. and Chadwick, S.
(1999)
The culture of collecting: An opportunity for football clubs.
Journal of Database Marketing and Customer Strategy Management, 6 (3).
pp. 253-266.
ISSN 1741-2439
Available from: http://eprints.uwe.ac.uk/13566
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