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Article

Beech, J. , Chadwick , S. and Tapp, A. (2000) Scoring with the net - the cybermarketing of English football clubs. Electronic Markets: the International Journal of Electronic Commerce & Business Media , 10 (3). pp. 45-57. ISSN 1019-6781

Tapp, A. , Beech, J. and Chadwick , S. (1999) The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6 (3). pp. 253-266. ISSN 1741-2439

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