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Number of items: 2.
Eagle, L. and Chaimberlain, K. C. (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90. Available from: http://eprints.uwe.ac.uk/14320
Conference or Workshop Item
Eagle, L. and Chaimberlain, K. C. (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114 Available from: http://eprints.uwe.ac.uk/14869
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