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Number of items: 12.

Report or Working Paper

Eagle, L. and Chamberlain, K. C. (2003) Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15172

Eagle, L. and Chamberlain, K. C. (2003) DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15173

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15197

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Enabling students to take a more pro-active role in the learning process. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15198

Eagle, L. and Chamberlain, K. C. (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University. Available from: http://eprints.uwe.ac.uk/15200

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Practice nurses: Practically neglected in the DTC promotion of drugs debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15196

Eagle, L. and Chamberlain, K. C. (2001) The role of OTC medication in health management. Safety, effectiveness and side effects. Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15202

Conference or Workshop Item

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 555-559 Available from: http://eprints.uwe.ac.uk/14865

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003. Available from: http://eprints.uwe.ac.uk/14226

Eagle, L. and Chamberlain, K. C. (2003) DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14228

Eagle, L. and Chamberlain, K. C. (2002) A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum, April 2002. Available from: http://eprints.uwe.ac.uk/15232

Eagle, L. and Chamberlain, K. C. (2002) A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 223-235 Available from: http://eprints.uwe.ac.uk/14873

This list was generated on Sun Feb 7 03:49:54 2016 GMT.

 

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