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Eagle, L. (2006) Brand management case study. In: Chitty, W. , Barker, N. and Shimp, T. E. , eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W. , Barker, N. and Shimp, T. , eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

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