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Number of items: 3.
Conference or Workshop Item
Tapp, A. and Clowes, J. (1999) Market segmentation in football clubs: an empirical investigation. In: Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,, June, 1999., pp. 66-73
Tapp, A. and Clowes , J. (1999) Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom. In: Academy of marketing conference , Stirling, 6th - 9th, July 2009.
Tapp, A. and Clowes, J. (1998) Relationship marketing for football clubs: A qualitative study of football supporters. In: European association of sports management conference , Madeira, Portugal, 30th September - 4th October 1998.
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