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Number of items: 12.


Collins, K. (2015) Is there a role for marketing in community development? Community Development Journal, 50 (1). pp. 153-167. ISSN 0010-3802

Collins, K. and Manning, L. (2013) Empower and engage: Tackling the social determinants of risky drinking in two deprived communities. In: Domegan, C. and Hastings, G., eds. (2013) Social Marketing: Why Should the Devil have all the best Tunes? 2nd. Routledge. ISBN 9780750683500

Collins, K., Spotswood, F. and Manning, L. (2012) Poverty, power and politics: Considerations for engaging citizens in social marketing programmes. In: European Social Marketing Conference, Lisbon, Portugal, November 2012, Lisbon, Portugal, 27 - 28 November, 2012.

Collins, K. and Manning, L. (2012) Making friends and influencing people: Taking the first steps towards understanding risky drinking with a deprived community. In: ISM-Open Conference, Milton Keynes, 9 May 2012. Milton Keynes: Open University, pp. 33-34

Collins, K. and Manning, L. (2012) Co-creating with communities to understand and help solve the problems that lead to alcohol harm. Project Report. University of the West of England.

Collins, K., Tapp, A. and Pressley, A. (2010) Social marketing and social influences: using social ecology as a theoretical framework. Journal of Marketing Management, 26 (13 & 1). pp. 1181-1200. ISSN 0267-257X


Domegan, C., Collins, K., Stead, M., McHugh, P. and Hughes, T. (2013) Value co-creation in social marketing: Functional or fanciful? Journal of Social Marketing, 3 (3). pp. 239-256. ISSN 2042-6763


Morey, Y., Collins, K. and Tapp, A. (2012) Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change. In: Open University Institute of Social Marketing Conference, Milton Keynes, UK, 9th May, 2012.


Pollard, K., Condon, L., Warren, S., Collins, K., Tapp, A., Boyles, A. and Ricketts, A. (2013) Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon. Project Report. University of the West of England and Uscreates, Bristol and London.


Tapp, A., Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011.

Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011.

Turton, P., Collins, K. and Tapp, A. (2010) A report of field trials of social marketing interventions for early detection of lung cancer in men. In: National Cancer Research Institute, Liverpool.

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