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Tapp, A. , Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Tapp, A. , Leonard, S. , Collins, K. , Spotswood, F. , Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: the image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Collins, K. , Tapp, A. and Pressley, A. (2010) Social marketing and social influences: using social ecology as a theoretical framework. Journal of Marketing Management, 26 (13 & 1). pp. 1181-1200. ISSN 0267-257X

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