Browse by Creator
Jump to: Conference or Workshop Item
Number of items: 1.
Conference or Workshop Item
Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference , Stirling, 6th - 9th, July 1999. Available from: http://eprints.uwe.ac.uk/13968
This list was generated on Fri May 27 04:23:36 2016 BST.