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Conference or Workshop Item

Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference , Stirling, 6th - 9th, July 1999. Available from:

This list was generated on Wed Nov 25 03:55:16 2015 GMT.


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