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Number of items: 1.

Conference or Workshop Item

Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference , Stirling, 6th - 9th, July 1999. Available from: http://eprints.uwe.ac.uk/13968

This list was generated on Sun Jul 31 03:08:20 2016 BST.

 

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