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Daellenbach, K. and Carruthers, J. (2010) Tackling discrimination: A social marketing case study. Business Case Journal , 17 (1). pp. 70-77. Available from:

Conference or Workshop Item

Carruthers, J. and Daellenbach, K. (2006) Lessons learnt: A case study of a social marketing project. In: 3rd Australian Non-profit & Social Maketing Conference, Newcastle, NSW, 10-11th August, 2006. Available from:

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