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Brennan, R. , Dahl, S. , Eagle, L. and Mourouti, O. (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK.

Dahl, S. , Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z. , eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

Dahl, S. , Eagle, L. and Baez, C. (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. and Dahl, S. (2005) Advergames: Impact and implications for regulation. ANN Quaterly. pp. 4-5.

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