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Number of items: 7.

Article

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthly nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/8388

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14308

Dahl, S. and Eagle, L. (2009) Analyzing advergames for children: active diversions or actually deception? Young Consumers, 10 (1). pp. 46-59. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/10444

Brennan, R., Dahl, S., Eagle, L., Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499 Available from: http://eprints.uwe.ac.uk/10447

Conference or Workshop Item

Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011. Available from: http://eprints.uwe.ac.uk/14455

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007. Available from: http://eprints.uwe.ac.uk/14202

Book

Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F. and Tapp, A. (2012) Social Marketing. Pearson Education. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/24241

This list was generated on Thu Sep 29 02:53:55 2016 BST.

 

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