Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Date
Number of items: 6.

Article

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthly nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X

Dahl, S. and Eagle, L. (2009) Analyzing advergames for children: active diversions or actually deception? Young Consumers, 10 (1). pp. 46-59. ISSN 1747-3616

Brennan, R., Dahl, S., Eagle, L., Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499

Conference or Workshop Item

Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011.

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.

This list was generated on Tue Oct 21 03:08:44 2014 BST.
Copyright 2013 © UWE better together