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Jump to: 2006 | 2004 | 2003 | 2002 | 2001 | 2000
Number of items: 19.

2006

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491

2004

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266

2003

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Marketing communication implications of children's new electronic media use. Journal of Marketing Communication, 9 (3). pp. 129-146. ISSN 0265-0487

Eagle, L., De Bruin, A. and Bulmer, S. (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003.

2002

Eagle, L. and De Bruin, A. (2002) Marketing communication implications of children's new electronic media use. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002.

De Bruin, A. and Eagle, L. (2002) Regulating the medium and the message: Parental perceptions of television advertising directed at children. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 14-17

Eagle, L. and De Bruin, A. (2002) The children-nutrition-marketing ethics conundrum: Identifying the issues. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

2001

Eagle, L. and De Bruin, A. (2001) Advertising restrictions: Protection of the young and the vulnerable? International Journal of Advertising and Marketing to Children, 2 (4). pp. 259-271. ISSN 1747-3616

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L. and De Bruin, A. (2001) Restrictions on advertising to children: Effective protection of the young and vulnerable? In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L., De Bruin, A. and Bulmer, S. (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

2000

De Bruin, A. and Eagle, L. (2000) Dialogue: State-sector manager ethos must be discarded quickly. New Zealand Herald.

Eagle, L. and De Bruin, A. (2000) Advert ban could have major drawbacks. New Zealand Herald.

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Advertising restrictions: Effective protection of the young and vulnerable. In: Australia New Zealand Marketing Educators Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 281-285

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Beyond children directed TV advertising: Violence, values and the electronic media environment. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

De Bruin, A. and Eagle, L. (2000) Children, the medium and the message. Discussion Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

De Bruin, A. and Eagle, L. (2000) Human capital theory and the economy. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 19-35.

Eagle, L. and De Bruin, A. (2000) Ideological and theoretical underpinnings of the New Zealand education reforms. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 1-17.

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