Menu
Login to UWE

Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Year of publication, submission, or completion
Jump to: 2008 | 2006 | 2005 | 2004
Number of items: 9.

2008

Dens, N., Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236 Available from: http://eprints.uwe.ac.uk/10449

Dens, N., De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236 Available from: http://eprints.uwe.ac.uk/14311

2006

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296 Available from: http://eprints.uwe.ac.uk/14208

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006. Available from: http://eprints.uwe.ac.uk/14204

2005

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14294

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14292

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14291

2004

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14295

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14296

This list was generated on Thu Sep 29 02:52:58 2016 BST.

 

Copyright 2016 © UWE better together