Browse by Creator

Article

Dens, N. , Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Dens, N. , De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Book Section

Eagle, L. (2005) Personal selling. In: Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. , eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. , eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P. , eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P. , eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213

Conference or Workshop Item

Dens, N. , De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z. , eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Dens, N. , De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

Book

Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497