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Number of items: 9.

Article

Dens, N., Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Dens, N., De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Book Section

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213

Conference or Workshop Item

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

Book

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497

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