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Dens, N., De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

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