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Dens, N., Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236 Available from:


Dens, N., Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616 Available from:

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