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Duffy, M. F. print and Eagle, L. print (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96
Duffy, M. F. print and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing.
Duffy, M. F. print and Eagle, L. print (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17.
Eagle, L. print, Hyde, K. F. print, Duffy, M. F. print and Kitchen, P. J. print (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365
This list was generated on Sun May 26 02:43:12 2013 BST.