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Eagle, L. , Hyde, K. F. , Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96

Duffy, M. F. and Eagle, L. e. (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing.

Duffy, M. F. and Eagle, L. (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17.

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