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Number of items: 4.

Article

Duffy, M. F. and Eagle, L. (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17. Available from: http://eprints.uwe.ac.uk/14344

Conference or Workshop Item

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from: http://eprints.uwe.ac.uk/14926

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96 Available from: http://eprints.uwe.ac.uk/14929

Book

Duffy, M. F. and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing. Available from: http://eprints.uwe.ac.uk/14307

This list was generated on Sun Aug 28 02:33:36 2016 BST.

 

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