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Number of items: 4.


Duffy, M. F. and Eagle, L. (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17.

Conference or Workshop Item

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96


Duffy, M. F. and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing.

This list was generated on Mon Aug 31 02:38:24 2015 BST.


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