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Number of items: 4.
Conference or Workshop Item
Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from: http://eprints.uwe.ac.uk/14926
Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96 Available from: http://eprints.uwe.ac.uk/14929
Duffy, M. F. and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing. Available from: http://eprints.uwe.ac.uk/14307
This list was generated on Thu Sep 29 02:27:00 2016 BST.