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Number of items: 4.


Duffy, M. F. and Eagle, L. (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17. Available from:

Conference or Workshop Item

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from:

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96 Available from:


Duffy, M. F. and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing. Available from:

This list was generated on Sun Nov 29 02:44:05 2015 GMT.


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