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Number of items: 261.

2015

Eagle, L., Low, D., Case, P. and Vandomele, L. (2015) Attitudes of undergraduate business students toward sustainability issues. International Journal of Sustainability in Higher Education, 16 (5). pp. 650-668. ISSN 1467-6370 Available from: http://eprints.uwe.ac.uk/25120

2013

Eagle, L., Case, P. and Low, D. (2013) Challenges facing behaviour change interventions: A social marketing perspective on communicating sustainability and climate change science. In: Kubacki, K. and Rundle-Thiele, S., eds. (2013) Contemporary Issues in Social Marketing. Cambridge: Cambridge Scholars, pp. 21-40. ISBN 9781443850247 Available from: http://eprints.uwe.ac.uk/22702

Jones, S., Eagle, L., Kemp, G., Scammel, K. and Hion, S. (2013) Segmentation strategies for strengthening sun protection behaviours within the UK. In: Jones, S., Kemp, G., Scammel, K., Eagle, L. and Hion, S., eds. (2013) Social Marketing. First Edition. UK: Pearson Education Limited, pp. 180-183. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/19274

2012

Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F. and Tapp, A. (2012) Social Marketing. Pearson Education. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/24241

2011

Morey, Y., Eagle, L., Kemp, G., Jones, S. and Verne, J. (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13921

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13918

Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L. and Hiom, S. (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13919

Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/15550

Eagle, L., Jones, S. and Kemp, G. (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13917

Morey, Y., Eagle, L., Verne, J. and Cook, H. (2011) Deliberate self-harm in the South West: Setting a research agenda. Discussion Paper. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14601

Eagle, L., Morey, Y., Case, P., Verne, J. and Bowtell, N. (2011) Response to the government’s healthy lives, healthy people: Our strategy for public health in England white paper. Project Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14608

Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011. Available from: http://eprints.uwe.ac.uk/14455

2010

Siglioccolo, M., Eagle, L. and Kitchen, P. J. (2010) Exploring the link between managing cultural heritage and tourism industry competitiveness: A two country comparison. In: Euromed 2010, Lemesos, Cyprus, 8th - 13th November, 2010. Available from: http://eprints.uwe.ac.uk/15219

Kemp, G., Eagle, L. and Verne, J. (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International. ISSN 0957-4824 Available from: http://eprints.uwe.ac.uk/11148

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthly nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/8388

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14308

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Alterity and sensitivity in inter-organizational relations: Contours of the tutor in marketing ethics education. In: 2010 Industrial Marketing & Purchasing (IMP) conference, Budapest, Hungary, 2010. Available from: http://eprints.uwe.ac.uk/15278

Eagle, L., Kemp, G., Jones, S. and Verne, J. (2010) Impact of celebrity role models’ behaviour on sun protection communications targeting young people. Other. National Institute for Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/14271

Jones, S., Eagle, L., Kemp, G. and Verne, J. (2010) Intervention strategies aimed at improving outdoor workers’ sun protection. Other. National Institute for Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/14270

Brennan, R., Eagle, L., Confetto, M. G. and Siglioccolo, M. (2010) Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124. Available from: http://eprints.uwe.ac.uk/14309

Brennan, R., Eagle, L. and Rice, D. (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467 Available from: http://eprints.uwe.ac.uk/8390

Siano, A., Eagle, L., Confetto, M. G. and Siglioccolo, M. (2010) Museum marketing strategies and destination competitiveness: An emerging link in the Italian context. In: Euromed Conference, Cyprus, 8th - 14th November, 2010. Available from: http://eprints.uwe.ac.uk/14349

Eagle, L., Jones, S., Kemp, G., Hiom, S., Naumann, L. and Cerny, C. (2010) National skin cancer campaigns. Other. National Institute for Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/14268

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the Tutor in marketing ethics education. In: Academy of Marketing conference , Coventry University, Coventry, UK, 6th - 8th July 2010. Available from: http://eprints.uwe.ac.uk/14350

Ellis, N., Higgins, M., Brennan, R. and Eagle, L. (2010) Teaching business ethics: Contours of the tutor in marketing ethics education. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010. Available from: http://eprints.uwe.ac.uk/15220

2009

Jones, S., Eagle, L., Kemp, G. and Hughes, R. (2009) Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory. Project Report. South West Public Health Observatory. Available from: http://eprints.uwe.ac.uk/14247

Eagle, L., Kemp, G. and Jones, S. (2009) Social-marketing based sun protection intervention strategy for Cornwall PCT. Report for South West Public Health Observatory. Project Report. South West Public Health Observatory. Available from: http://eprints.uwe.ac.uk/14245

Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: smokefree homes. Report for Somerset PCT. Project Report. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14248

Eagle, L. (2009) Synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness (incorporating before and after studies). Report prepared for the National Institute of Health & Clinical Excellence, December 2009. Project Report. National Institute of Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/14243

Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009. Available from: http://eprints.uwe.ac.uk/15221

Eagle, L. (2009) Synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness. Report prepared for the National Institute of Health & Clinical Excellence, May 2009. Project Report. National Institute of Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/14241

Eagle, L., Kemp, G. and Jones, S. (2009) Accentuating the positives or negatives: The impact of message framing on health communication effectiveness. In: South West Public Health Annual Scientific Conference, Weston Super Mare, 3rd June, 2009. Available from: http://eprints.uwe.ac.uk/14184

Eagle, L. (2009) Analysis of before and after studies omitted from the synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: Review of effectiveness and cost effectiveness. Technical Report. National Institute of Health & Clinical Excellence. Available from: http://eprints.uwe.ac.uk/15166

Dahl, S. and Eagle, L. (2009) Analyzing advergames for children: active diversions or actually deception? Young Consumers, 10 (1). pp. 46-59. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/10444

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009. Available from: http://eprints.uwe.ac.uk/14194

Eagle, L. (2009) Health partnerships: guide to the ethics of local partnerships for health: report prepared for the Department of Health via Oxford Strategic Marketing. Project Report. Department of Health via Oxford Strategic Marketing. Available from: http://eprints.uwe.ac.uk/14240

Eagle, L. and Kemp, G. (2009) Key principles of social marketing. In: South West Public Health Observatory Quarterly Health Intelligence Analysts Seminar, Taunton, UK, 2009. Available from: http://eprints.uwe.ac.uk/15553

Eagle, L. (2009) Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review). Journal of Marketing Communications, 15 (5). pp. 367-368. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14933

Eagle, L. (2009) New media, old theories, existing regulations: Current issues in marketing to children. Advertising Education Forum. Available from: http://eprints.uwe.ac.uk/14340

Eagle, L. (2009) Review of Evans, W.D. and Hastings G. (2009). Public Health Branding: Applying Marketing for Social Change. Oxford: Oxford University Press. Journal of Public Health, 31 (3). pp. 193-194. ISSN 1741-3842 Available from: http://eprints.uwe.ac.uk/14950

Poirier, V., Bowdell, N., Brown, L., Bolton, H., Sweet, G., Eagle, L. and Verne, J. (2009) Skin cancer prevention initiative – the role of South West. In: UK Cancer Registries Conference, 2009. Available from: http://eprints.uwe.ac.uk/14185

Poirier, V., Bowdell, N., Brown, L., Bolton, H., Sweet, G., Eagle, L. and Verne, J. (2009) Skin cancer prevention initiative: The role of South West. In: UK Cancer Registries Conference, 2009. Available from: http://eprints.uwe.ac.uk/15552

Eagle, L. and National Social Marketing Centre (2009) Social marketing ethics: report prepared for the National Social Marketing Centre. Technical Report. National Social Marketing Centre. Available from: http://eprints.uwe.ac.uk/54

Eagle, L., Jones, S. and Bird, S. (2009) Social marketing innovation. In: NHS Innovations Conference, Gloucester, UK, 2009. Available from: http://eprints.uwe.ac.uk/15555

Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: Smokefree homes. Working Paper. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/13974

Kemp, G. and Eagle, L. (2009) The bronze debate: Looking gold verses getting old. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, Jane 2009. Available from: http://eprints.uwe.ac.uk/14191

Kemp, G. and Eagle, L. (2009) The bronze debate: Looking gold versus getting old. Journal of Research for Consumers, 16. Available from: http://eprints.uwe.ac.uk/8387

2008

Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE). Available from: http://eprints.uwe.ac.uk/79

Brennan, R., Dahl, S., Eagle, L., Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499 Available from: http://eprints.uwe.ac.uk/10447

Dens, N., Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236 Available from: http://eprints.uwe.ac.uk/10449

Dens, N., De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236 Available from: http://eprints.uwe.ac.uk/14311

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008. Available from: http://eprints.uwe.ac.uk/13908

French, J., Tapp, A., Eagle, L., Keown , D. and O'Reilly, N. (2008) Geared for action. Developing the generic financial advice service. Project Report. Report for HM Treasury via National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/14146

French, J., Tapp, A., Eagle, L., Keown , D. and O'Reilly, N. (2008) Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/14260

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/13907

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14256

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14141

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK. Available from: http://eprints.uwe.ac.uk/15174

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal. Available from: http://eprints.uwe.ac.uk/14312

Bennett, R., Eagle, L., Mousley, W. and Ali-Choudhury, R. (2008) Reassessing the value of work experience placements in the context of widening participation in higher education. Journal of Vocational Education & Training, 60 (2). pp. 105-122. ISSN 1363-6820 Available from: http://eprints.uwe.ac.uk/14310

Eagle, L. (2008) Review of Yeshin, A. (2006). Advertising. London: Thompson Learning. Journal of Marketing Communications, 12 (4). pp. 321-322. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14934

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. In: 8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008. Available from: http://eprints.uwe.ac.uk/14196

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128. ISSN 1865-1984 Available from: http://eprints.uwe.ac.uk/10445

Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing based strategy for obesity interventions. Project Report. South West Public Health Observatory , Bristol. Available from: http://eprints.uwe.ac.uk/14142

Eagle, L., Kemp, G. and Tapp, A. (2008) Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol. Project Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14254

Eagle, L. (2008) “Social marketing ethics”. Report for National Social Marketing Centre. Project Report. National Social Marketing Centre. Available from: http://eprints.uwe.ac.uk/14251

Eagle, L. (2008) Social marketing-based strategy for combating obesity. Technical Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/15168

Eagle, L., Kemp, G. and Jones, S. (2008) Social marketing-based sun protection intervention strategy for Cornwall PCT: A Pilot. Technical Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/15167

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/15169

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/14255

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14197

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14198

2007

Eagle, L. (2007) Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/23

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6431

Bennett , R., Eagle, L., Mousley, W. and Ali-Choudhury, R. (2007) Marketing of sandwich course degrees: New challenges arising from widening participation in higher education. In: European Conference on Higher Education Marketing, Hungary, April, 2007. Available from: http://eprints.uwe.ac.uk/15222

Eagle, L. and Brennan, R. (2007) Are students customers? Perspectives from the fields of total quality management and marketing. Quality Assurance in Education, 15 (1). pp. 44-60. ISSN 0968-4883 Available from: http://eprints.uwe.ac.uk/14314

Eagle, L. and Brennan, R. (2007) Beyond advertising: in home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/13546

Eagle, L. (2007) Commercial media literacy: what does it do, to whom—and does it matter? Journal of Advertising, 36 (2). pp. 101-110. ISSN 0091-3367 Available from: http://eprints.uwe.ac.uk/55

Dens, N., Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/13980

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007. Available from: http://eprints.uwe.ac.uk/14202

Eagle, L. (2007) Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications. Journal of Marketing Communications, 13 (1). pp. 83-84. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14937

Eagle, L. (2007) Review of Lattimore, D. Baskin, O. Geiman, S. T. Toth, E. L. and Van Leuven, J. K. (2004). Public Relations. The profession and the practice. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14935

Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15182

Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15183

2006

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491 Available from: http://eprints.uwe.ac.uk/13543

Eagle, L. (2006) Advertising literacy. In: 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006. Available from: http://eprints.uwe.ac.uk/14206

Dahl, S., Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189 Available from: http://eprints.uwe.ac.uk/14207

Dahl, S., Eagle, L. and Baez, C. (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK. Available from: http://eprints.uwe.ac.uk/15178

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296 Available from: http://eprints.uwe.ac.uk/14208

Eagle, L. (2006) Brand management case study. In: Chitty, W., Barker, N. and Shimp, T. E., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14302

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2006) Breaking through the invisible barrier of low functional literacy: implications for health communication. Studies in Communication Sciences: Special Issue on Health Literacy, 5 (2). pp. 29-55. ISSN 1424-4896 Available from: http://eprints.uwe.ac.uk/13981

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14301

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006. Available from: http://eprints.uwe.ac.uk/14204

Eagle, L. (2006) Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. Journal of Marketing Communications, 12 (3). pp. 245-246. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14939

Eagle, L. (2006) Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. Journal of Marketing Communications, 12 (1). pp. 77-78. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14941

Hawkins, J., Bulmer, S., Rose, L. and Eagle, L. (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006. Available from: http://eprints.uwe.ac.uk/14203

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15184

Brennan, R. and Eagle, L. (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK. Available from: http://eprints.uwe.ac.uk/15175

Brennan, R. and Eagle, L. (2006) Teaching business ethics: Who, when, with what objectives, via what methods, and what difference can it make? In: Academy of Marketing Conference, London, UK, 2006. Available from: http://eprints.uwe.ac.uk/14351

Eagle, L. (2006) review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. Journal of Marketing Communications, 12 (2). pp. 145-146. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14943

2005

Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421 Available from: http://eprints.uwe.ac.uk/6432

Eagle, L. and Dahl, S. (2005) Advergames: Impact and implications for regulation. ANN Quaterly. pp. 4-5. Available from: http://eprints.uwe.ac.uk/14341

Eagle, L. (2005) Advertising (Case Study). In: Summers, J. and Gardner, M., eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14303

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2005) Breaking through the invisible barrier of low functional literacy: Implications for health communication. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15186

Bulmer, S., Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15187

Eagle, L. (2005) Commercial media literacy: What does it do, to whom - and does it matter? Discussion Paper. Middlesex University Business School , London, UK. Available from: http://eprints.uwe.ac.uk/15180

Eagle, L. (2005) Consumer behaviour (Case study). In: Summers, J. and Gardner, M., eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning. Available from: http://eprints.uwe.ac.uk/14304

Eagle, L., Hawkins, J. and Reid, J. (2005) Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15170

Eagle, L., Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X Available from: http://eprints.uwe.ac.uk/14316

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245 Available from: http://eprints.uwe.ac.uk/14353

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005. Available from: http://eprints.uwe.ac.uk/14352

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand. Available from: http://eprints.uwe.ac.uk/15188

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422 Available from: http://eprints.uwe.ac.uk/14317

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14294

Bulmer, S. and Eagle, L. (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005. Available from: http://eprints.uwe.ac.uk/14210

Hawkins, J. and Eagle, L. (2005) Pharmaceutical marketing and barriers to communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005. Available from: http://eprints.uwe.ac.uk/14212

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005. Available from: http://eprints.uwe.ac.uk/15223

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005. Available from: http://eprints.uwe.ac.uk/14217

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034 Available from: http://eprints.uwe.ac.uk/14315

Eagle, L. (2005) Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11 (4). pp. 309-310. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14945

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14292

Eagle, L. and Brennan, R. (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School . Available from: http://eprints.uwe.ac.uk/15179

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225. Available from: http://eprints.uwe.ac.uk/14856

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15185

Eagle, L., Hawkins, J., Martin, I., Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005. Available from: http://eprints.uwe.ac.uk/14214

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14291

2004

Smith, D., Eagle, L. and Rose, L. C. (2004) Direct to consumer drug advertising in New Zealand. In: AcademyHealth Meeting, San Diego, USA, June, 2004. Available from: http://eprints.uwe.ac.uk/14220

Eagle, L. and Kitchen, P. J. (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32. Available from: http://eprints.uwe.ac.uk/14860

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004. Available from: http://eprints.uwe.ac.uk/15224

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14295

Hunt, L. M., Eagle, L. and Kitchen, P. J. (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753 Available from: http://eprints.uwe.ac.uk/14319

Bulmer, S., Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004. Available from: http://eprints.uwe.ac.uk/14219

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Complex and controversial causes for the "obesity epidemic": the role of marketing communication. International Journal of Medical Marketing, 4 (3). pp. 271-287. ISSN 1469-7025 Available from: http://eprints.uwe.ac.uk/13587

Eagle, L., Bulmer, S., Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004. Available from: http://eprints.uwe.ac.uk/14223

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, April, 2004., pp. 145-154 Available from: http://eprints.uwe.ac.uk/14864

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004. Available from: http://eprints.uwe.ac.uk/14222

Hawkins, J., Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Discussion Paper. Massey University Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15192

Eagle, L. and Kitchen, P. J. (2004) Driven by results. IMC Communique, Spring. Available from: http://eprints.uwe.ac.uk/14321

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/13586

Kitchen, P. J. and Eagle, L. (2004) IMC: Conclusions and caveats. IMC Communique, Winter. pp. 1-4. Available from: http://eprints.uwe.ac.uk/14322

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213 Available from: http://eprints.uwe.ac.uk/14296

Eagle, L. and Chaimberlain, K. C. (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90. Available from: http://eprints.uwe.ac.uk/14320

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15191

Hawkins, J., Eagle, L. and Martin, I. R. (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15190

Eagle, L. (2004) Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10 (4). pp. 289-290. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14946

Eagle, L., Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15189

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004. Available from: http://eprints.uwe.ac.uk/14862

2003

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Marketing communication implications of children's new electronic media use. Journal of Marketing Communication, 9 (3). pp. 129-146. ISSN 0265-0487 Available from: http://eprints.uwe.ac.uk/13588

Eagle, L., De Bruin, A. and Bulmer, S. (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003. Available from: http://eprints.uwe.ac.uk/14225

Eagle, L., Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15193

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Andragogy, pedagogy and information technology: Implications for marketing education. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 383-387 Available from: http://eprints.uwe.ac.uk/14867

Young, B. M., de Bruin, A. and Eagle, L. (2003) Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19 (3). pp. 475-490. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14121

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 -1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6430

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14323

Eagle, L. and Chamberlain, K. C. (2003) Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15172

Eagle, L. (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill. Available from: http://eprints.uwe.ac.uk/14306

Eagle, L. and Chamberlain, K. C. (2003) DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15173

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 555-559 Available from: http://eprints.uwe.ac.uk/14865

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003. Available from: http://eprints.uwe.ac.uk/14226

Eagle, L. and Chamberlain, K. C. (2003) DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14228

Eagle, L. and Chaimberlain, K. C. (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114 Available from: http://eprints.uwe.ac.uk/14869

Bulmer, S., Hawkins, J. and Eagle, L. (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003. Available from: http://eprints.uwe.ac.uk/14224

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14870

Eagle, L., Bulmer, S. and Hawkins, J. (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15171

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003. Available from: http://eprints.uwe.ac.uk/14227

Eagle, L. (2003) Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9 (3). pp. 193-194. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14948

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK. Available from: http://eprints.uwe.ac.uk/15181

Eagle, L. (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P. J., ed. (2003) Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan. Available from: http://eprints.uwe.ac.uk/14297

Hunt, L. M. and Eagle, L. (2003) The role of information technology in business education: Developing direction seekers into self-directed knowledge workers? In: Hawaii International Conference on Education, Honolulu, Hawaii, USA, 7th - 10th January, 2003. Available from: http://eprints.uwe.ac.uk/15225

2002

Hunt, L. M., Eagle, L. and Thomas, M. T. (2002) Student resistance to ICT in education. In: International Conference on Computers in Education, Aukland, New Zealand, 3rd - 6th December, 2002. Available from: http://eprints.uwe.ac.uk/15228

Eagle, L. and Chamberlain, K. C. (2002) A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum, April 2002. Available from: http://eprints.uwe.ac.uk/15232

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15194

Bulmer, S. and Eagle, L. (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002. Available from: http://eprints.uwe.ac.uk/14233

Eagle, L. and Bulmer, S. (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002. Available from: http://eprints.uwe.ac.uk/14871

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15197

Eagle, L. and Kitchen, P. J. (2002) Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2 (4). pp. 293-310. ISSN 1469-7025 Available from: http://eprints.uwe.ac.uk/14326

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895 Available from: http://eprints.uwe.ac.uk/14324

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002. Available from: http://eprints.uwe.ac.uk/15251

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002. Available from: http://eprints.uwe.ac.uk/15233

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Enabling students to take a more pro-active role in the learning process. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15198

Eagle, L. and De Bruin, A. (2002) Marketing communication implications of children's new electronic media use. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002. Available from: http://eprints.uwe.ac.uk/14874

Eagle, L. and Chamberlain, K. C. (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University. Available from: http://eprints.uwe.ac.uk/15200

Eagle, L. and Hunt, L. M. (2002) Matching marketing education and information technology to teaching/learning outcomes. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002., pp. 701-708 Available from: http://eprints.uwe.ac.uk/14872

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Practice nurses: Practically neglected in the DTC promotion of drugs debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15196

De Bruin, A. and Eagle, L. (2002) Regulating the medium and the message: Parental perceptions of television advertising directed at children. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 14-17 Available from: http://eprints.uwe.ac.uk/14875

Eagle, L. and Kitchen, P. J. (2002) Toward a globalized communications strategy: Perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3). pp. 174-184. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/14325

Eagle, L., Bruin, A. d. and Bulmer, S. (2002) Violence, values, and the electronic media environment. Corporate Communications: An International Journal, 7 (1). pp. 25-33. ISSN 1356-3289 Available from: http://eprints.uwe.ac.uk/14122

Eagle, L. and De Bruin, A. (2002) The children-nutrition-marketing ethics conundrum: Identifying the issues. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15195

Hunt, L. M., Eagle, L. and Shergill, G. (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15199

Eagle, L. and Chamberlain, K. C. (2002) A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 223-235 Available from: http://eprints.uwe.ac.uk/14873

2001

Eagle, L. and Rose, L. C. (2001) How I would market my bank. Marketing Magazine. pp. 22-25. Available from: http://eprints.uwe.ac.uk/14342

Eagle, L. and De Bruin, A. (2001) Advertising restrictions: Protection of the young and the vulnerable? International Journal of Advertising and Marketing to Children, 2 (4). pp. 259-271. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/14175

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from: http://eprints.uwe.ac.uk/14895

Hunt, L. M., Thomas, M. J. W., Eagle, L. and Shergill, G. (2001) Creating professional learners. In: Thomas, J. W. and Hunt, G. J. F., eds. (2001) Enhancing Professionalism in Aviation. Aukland: Massey University, pp. 23-32. Available from: http://eprints.uwe.ac.uk/14298

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15206

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15201

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001., pp. 50-59 Available from: http://eprints.uwe.ac.uk/14877

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. In: Management development institute conference, India, November, 2001. Available from: http://eprints.uwe.ac.uk/14876

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15204

Kitchen, P. J. and Eagle, L. (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15203

Kitchen, P. J., Shergill, G. and Eagle, L. (2001) Implications of globalisation on customer relationship management. In: Sheth, J., Parvatiyar, A. and Shainesh, G., eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049 Available from: http://eprints.uwe.ac.uk/14299

Hunt, L. M., Thomas, M. J. W. and Eagle, L. (2001) Professional learners: Students as informed and informing partners in the learning transaction. Research and Development in Higher Education, 24. pp. 62-70. Available from: http://eprints.uwe.ac.uk/14327

Eagle, L. and De Bruin, A. (2001) Restrictions on advertising to children: Effective protection of the young and vulnerable? In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from: http://eprints.uwe.ac.uk/14894

Allen, L., Eagle, L. and Rose, L. C. (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15205

Eagle, L., De Bruin, A. and Bulmer, S. (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from: http://eprints.uwe.ac.uk/15253

Eagle, L. and Chamberlain, K. C. (2001) The role of OTC medication in health management. Safety, effectiveness and side effects. Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15202

Eagle, L. (2001) The teaching-research nexus. In: Paweai, S. and Suddaby, G., eds. (2001) Towards Understanding the Interdependence of Research and Teaching. New Zealand: Massey University, pp. 15-18. ISBN 047308175X Available from: http://eprints.uwe.ac.uk/14346

2000

De Bruin, A. and Eagle, L. (2000) Dialogue: State-sector manager ethos must be discarded quickly. New Zealand Herald. Available from: http://eprints.uwe.ac.uk/14347

McDonald, R. C. and Eagle, L. (2000) Meeting the needs of mature students. Chartered Accountants' Journal, 79 (4). pp. 34-39. ISSN 1172-9929 Available from: http://eprints.uwe.ac.uk/14343

Eagle, L. and De Bruin, A. (2000) Advert ban could have major drawbacks. New Zealand Herald. Available from: http://eprints.uwe.ac.uk/14348

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Advertising restrictions: Effective protection of the young and vulnerable. In: Australia New Zealand Marketing Educators Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 281-285 Available from: http://eprints.uwe.ac.uk/14896

Eagle, L. and Bruin, A. d. (2000) Advertising restrictions: Protection of the young and vulnerable? Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15212

Barnett, S., McDonald, R. C. and Eagle, L. (2000) Anyone want a DipBus? Rediscovering Dip Bus in the debris of the education war. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 97-107. Available from: http://eprints.uwe.ac.uk/14333

McDonald, R. C. and Eagle, L. (2000) Approbation and apprehension. In: First year in higher education - 4th Pacific Rim Conference - Strategies for Success in Transition Years, Brisbane, Australia, July, 2000. Available from: http://eprints.uwe.ac.uk/14911

McDonald, R. C. and Eagle, L. (2000) Approbation and apprehension. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15209

Eagle, L., De Bruin, A. and Bulmer, S. (2000) Beyond children directed TV advertising: Violence, values and the electronic media environment. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15207

Eagle, L. and Kitchen, P. J. (2000) Building brands or bolstering egos. Journal of Marketing Communications, 6 (2). pp. 91-106. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/14328

De Bruin, A. and Eagle, L. (2000) Children, the medium and the message. Discussion Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15211

Shergill, G. and Eagle, L. (2000) Demographic and socio-economic factors impacting student choice. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 129-148. Available from: http://eprints.uwe.ac.uk/14335

Eagle, L. and Kitchen, P. J. (2000) Globalization of communication: A New Zealand exploratory study. In: Australia New Zealand Marketing Academy Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 658-662 Available from: http://eprints.uwe.ac.uk/14909

De Bruin, A. and Eagle, L. (2000) Human capital theory and the economy. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 19-35. Available from: http://eprints.uwe.ac.uk/14331

Eagle, L. and Kitchen, P. J. (2000) IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion. European Journal of Marketing, 34 (5-6). pp. 667-704. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/14329

Eagle, L. and De Bruin, A. (2000) Ideological and theoretical underpinnings of the New Zealand education reforms. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 1-17. Available from: http://eprints.uwe.ac.uk/14330

McDonald, R. C. and Eagle, L. (2000) Implications of globalization on customer relationship management. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15210

Kitchen, P. J., Shergill, G. and Eagle, L. (2000) Implications of globalization on customer relationship management. In: Customer Relationship Management: Emerging Concepts, Tools and Applications Conference, Gurgaon, India, , November, 2000. Available from: http://eprints.uwe.ac.uk/15254

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. In: 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands, May, 2000., pp. 33-44 Available from: http://eprints.uwe.ac.uk/14912

Eagle, L. and Kitchen, P. J. (2000) Inside the empty raincoat: Towards a globalized communication strategy. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15208

Eagle, L. and McDonald, R. C. (2000) Intentions versus actualities: Have the New Zealand education reforms met their objectives? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 79-96. Available from: http://eprints.uwe.ac.uk/14332

Murphy, B. D., Eagle, L. and McDonald, R. C. (2000) Lessons for the future: Where to now for tertiary education policy? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 149-162. Available from: http://eprints.uwe.ac.uk/14336

Eagle, L. and Shergill, G. (2000) Student decision processes: Rational investment in human capital? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 109-128. Available from: http://eprints.uwe.ac.uk/14334

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15213

1999

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999. Available from: http://eprints.uwe.ac.uk/14915

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15214

Eagle, L. and Kitchen, P. J. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999. Available from: http://eprints.uwe.ac.uk/15255

Eagle, L. (1999) Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. PhD, University of Auckland. Available from: http://eprints.uwe.ac.uk/14345

Eagle, L., McDonald, R. C. and Wood, V. (1999) Fast tracking to degree success: An international comparison. In: 10th International Australian association for Institutional Research Conference, Aukland, New Zealand, December, 1999., pp. 21-32 Available from: http://eprints.uwe.ac.uk/14914

Eagle, L. (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15215

Eagle, L. and Kitchen, P. J. (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999. Available from: http://eprints.uwe.ac.uk/14916

Eagle, L. and Murphy, B. D. (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999. Available from: http://eprints.uwe.ac.uk/14913

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487 Available from: http://eprints.uwe.ac.uk/14337

Carter, C. C., Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. In: 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia, February, 1999., pp. 1-16 Available from: http://eprints.uwe.ac.uk/14917

Carter, C. C., Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15216

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J., ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965 Available from: http://eprints.uwe.ac.uk/14300

1998

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14. Available from: http://eprints.uwe.ac.uk/14338

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15218

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132 Available from: http://eprints.uwe.ac.uk/14919

Eagle, L., McDonald, R. C. and Sylvester, G. C. (1998) Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes. In: First year in higher education - 3rd Pacific Rim Conference - Strategies for Success in Transition Years, Aukland, New Zealand, July, 1998. Available from: http://eprints.uwe.ac.uk/14918

Eagle, L. (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill. Available from: http://eprints.uwe.ac.uk/14305

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116 Available from: http://eprints.uwe.ac.uk/14925

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand. Available from: http://eprints.uwe.ac.uk/15217

1997

Eagle, L., Hyde, K. F., Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365 Available from: http://eprints.uwe.ac.uk/14926

Eagle, L., McDonald, R. C. and Lee, K. (1997) Multiple objectives in measuring the multidimensional concept of customer satisfaction. In: XXI ATEM/APPA conference, Sydney, Australia, September, 1997. Available from: http://eprints.uwe.ac.uk/14928

Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96 Available from: http://eprints.uwe.ac.uk/14929

Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516 Available from: http://eprints.uwe.ac.uk/14927

Eagle, L. and McDonald, R. C. (1997) Is the case for competency based assessment proven for application to business programmes? Access: Critical Perspectives on Education and Public Policy, 16 (2). pp. 82-92. Available from: http://eprints.uwe.ac.uk/14339

1996

Duffy, M. F. and Eagle, L. (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17. Available from: http://eprints.uwe.ac.uk/14344

Padisetti, M. V. and Eagle, L. (1996) A comparison of support of ethical principles by industry personnel and accounting and marketing students. In: Australia New Zealand Marketing Educators Conference, Aukland, New Zealand, 1996. Available from: http://eprints.uwe.ac.uk/14930

1995

Eagle, L. (1995) Teaching business ethics: Can it make a difference? In: Marketing Educators' Conference, Wellington, New Zealand, November, 1995. Available from: http://eprints.uwe.ac.uk/14931

1992

Eagle, L. (1992) Current industry perceptions of tertiary advertising and marketing programmes. In: 1992 Marketing Educators' Conference, Otago, New Zealand, December, 1992. Available from: http://eprints.uwe.ac.uk/14932

1990

Eagle, L. (1990) Corporate advertising. Aukland: Aukland Institute of Technology. Available from: http://eprints.uwe.ac.uk/14289

1989

Eagle, L. (1989) Media research and planning principles. Palmerston North: Dunmore Press. Available from: http://eprints.uwe.ac.uk/14290

This list was generated on Sun May 1 03:15:20 2016 BST.

 

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