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Morey, Y. print, Eagle, L. print, Kemp, G. print, Jones, S. print and Verne, J. print (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Eagle, L. print, McDowell, R. print and Bird, S. print (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Jones, S. print, Eagle, L. print, Kemp, G. print, Scammell, K. print, Naumann, L. print and Hiom, S. print (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L. print, Jones, S. print, Kemp, G. print, Hawkins, J. print, Bulmer, S. print and Verne, J. print (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011.

Eagle, L. print, Jones, S. print and Kemp, G. print (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Morey, Y. print, Eagle, L. print, Verne, J. print and Cook, H. print (2011) Deliberate self-harm in the South West: Setting a research agenda. Discussion Paper. South West Public Health Observatory, Bristol.

Eagle, L. print, Morey, Y. print, Case, P. print, Verne, J. print and Bowtell, N. print (2011) Response to the government’s healthy lives, healthy people: Our strategy for public health in England white paper. Project Report. South West Public Health Observatory, Bristol.

Eagle, L. print, Morey, Y. print, Dahl, S. print and Verne, J. print (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011.

Siglioccolo, M. print, Eagle, L. print and Kitchen, P. J. print (2010) Exploring the link between managing cultural heritage and tourism industry competitiveness: A two country comparison. In: Euromed 2010, Lemesos, Cyprus, 8th - 13th November, 2010.

Kemp, G. print, Eagle, L. print and Verne, J. print (2010) Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International. ISSN 0957-4824

Brennan, R. print, Dahl, S. print and Eagle, L. print (2010) Persuading young consumers to make healthly nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X

Brennan, R. print, Dahl, S. print and Eagle, L. print (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X

Ellis, N. print, Higgins, M. print, Brennan, R. print and Eagle, L. print (2010) Alterity and sensitivity in inter-organizational relations: Contours of the tutor in marketing ethics education. In: 2010 Industrial Marketing & Purchasing (IMP) conference, Budapest, Hungary, 2010.

Eagle, L. print, Kemp, G. print, Jones, S. print and Verne, J. print (2010) Impact of celebrity role models’ behaviour on sun protection communications targeting young people. Other. National Institute for Health & Clinical Excellence.

Jones, S. print, Eagle, L. print, Kemp, G. print and Verne, J. print (2010) Intervention strategies aimed at improving outdoor workers’ sun protection. Other. National Institute for Health & Clinical Excellence.

Brennan, R. print, Eagle, L. print, Confetto, M. G. print and Siglioccolo, M. print (2010) Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

Brennan, R. print, Eagle, L. print and Rice, D. print (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Siano, A. print, Eagle, L. print, Confetto, M. G. print and Siglioccolo, M. print (2010) Museum marketing strategies and destination competitiveness: An emerging link in the Italian context. In: Euromed Conference, Cyprus, 8th - 14th November, 2010.

Eagle, L. print, Jones, S. print, Kemp, G. print, Hiom, S. print, Naumann, L. print and Cerny, C. print (2010) National skin cancer campaigns. Other. National Institute for Health & Clinical Excellence.

Ellis, N. print, Higgins, M. print, Brennan, R. print and Eagle, L. print (2010) Teaching business ethics: Contours of the Tutor in marketing ethics education. In: Academy of Marketing conference , Coventry University, Coventry, UK, 6th - 8th July 2010.

Ellis, N. print, Higgins, M. print, Brennan, R. print and Eagle, L. print (2010) Teaching business ethics: Contours of the tutor in marketing ethics education. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010.

Jones, S. print, Eagle, L. print, Kemp, G. print and Hughes, R. print (2009) Social marketing-based strategy for sun protection interventions: supplementary document – quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory. Project Report. South West Public Health Observatory.

Eagle, L. print, Kemp, G. print and Jones, S. print (2009) Social-marketing based sun protection intervention strategy for Cornwall PCT. Report for South West Public Health Observatory. Project Report. South West Public Health Observatory.

Spotswood, F. print, Tapp, A. print and Eagle, L. print (2009) Somerset PCT insights: smokefree homes. Report for Somerset PCT. Project Report. Somerset Primary Care Trust.

Eagle, L. print (2009) Synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness (incorporating before and after studies). Report prepared for the National Institute of Health & Clinical Excellence, December 2009. Project Report. National Institute of Health & Clinical Excellence.

Eagle, L. print, Tapp, A. print, Bird, S. print and Spotswood, F. print (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009.

Eagle, L. print (2009) Synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness. Report prepared for the National Institute of Health & Clinical Excellence, May 2009. Project Report. National Institute of Health & Clinical Excellence.

Eagle, L. print, Kemp, G. print and Jones, S. print (2009) Accentuating the positives or negatives: The impact of message framing on health communication effectiveness. In: South West Public Health Annual Scientific Conference, Weston Super Mare, 3rd June, 2009.

Eagle, L. print (2009) Analysis of before and after studies omitted from the synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: Review of effectiveness and cost effectiveness. Technical Report. National Institute of Health & Clinical Excellence.

Dahl, S. print and Eagle, L. print (2009) Analyzing advergames for children: active diversions or actually deception? Young Consumers, 10 (1). pp. 46-59. ISSN 1747-3616

Eagle, L. print, Bird, S. print, Tapp, A. print and Spotswood, F. print (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009.

Eagle, L. print (2009) Health partnerships: guide to the ethics of local partnerships for health: report prepared for the Department of Health via Oxford Strategic Marketing. Project Report. Department of Health via Oxford Strategic Marketing.

Eagle, L. print and Kemp, G. print (2009) Key principles of social marketing. In: South West Public Health Observatory Quarterly Health Intelligence Analysts Seminar, Taunton, UK, 2009.

Eagle, L. print (2009) Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review). Journal of Marketing Communications, 15 (5). pp. 367-368. ISSN 1352-7266

Eagle, L. print (2009) New media, old theories, existing regulations: Current issues in marketing to children. Advertising Education Forum.

Eagle, L. print (2009) Review of Evans, W.D. and Hastings G. (2009). Public Health Branding: Applying Marketing for Social Change. Oxford: Oxford University Press. Journal of Public Health, 31 (3). pp. 193-194. ISSN 1741-3842

Poirier, V. print, Bowdell, N. print, Brown, L. print, Bolton, H. print, Sweet, G. print, Eagle, L. print and Verne, J. print (2009) Skin cancer prevention initiative – the role of South West. In: UK Cancer Registries Conference, 2009.

Poirier, V. print, Bowdell, N. print, Brown, L. print, Bolton, H. print, Sweet, G. print, Eagle, L. print and Verne, J. print (2009) Skin cancer prevention initiative: The role of South West. In: UK Cancer Registries Conference, 2009.

Eagle, L. print (2009) Social marketing ethics: report prepared for the National Social Marketing Centre. Technical Report. National Social Marketing Centre.

Eagle, L. print, Jones, S. print and Bird, S. print (2009) Social marketing innovation. In: NHS Innovations Conference, Gloucester, UK, 2009.

Spotswood, F. print, Tapp, A. print and Eagle, L. print (2009) Somerset PCT insights: Smokefree homes. Working Paper. Somerset Primary Care Trust. [Unpublished]

Kemp, G. print and Eagle, L. print (2009) The bronze debate: Looking gold verses getting old. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, Jane 2009.

Kemp, G. print and Eagle, L. print (2009) The bronze debate: Looking gold versus getting old. Journal of Research for Consumers, 16.

Tapp, A. print, Eagle, L. print and Spotswood, F. print (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE).

Brennan, R. print, Dahl, S. print, Eagle, L. print, Morouti, O. print and Czarnecka, B. print (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499

Dens, N. print, Eagle, L. print and De Pelsmacker, P. print (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Dens, N. print, De Pelsmacker, P. print and Eagle, L. print (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Eagle, L. print, Bird, S. print, Tapp, A. print and Spotswood, F. print (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008.

French, J. print, Tapp, A. print, Eagle, L. print, Keown , D. print and O'Reilly, N. print (2008) Geared for action. Developing the generic financial advice service. Project Report. Report for HM Treasury via National Social Marketing Centre, London.

French, J. print, Tapp, A. print, Eagle, L. print, Keown , D. print and O'Reilly, N. print (2008) Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Bird, S. print, Eagle, L. print, Tapp, A. print and Spotswood, F. print (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

Tapp, A. print, Eagle, L. print, Bird, S. print and Spotswood, F. print (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol.

Tapp, A. print, Eagle, L. print, Bird, S. print and Spotswood, F. print (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol.

Brennan, R. print, Dahl, S. print, Eagle, L. print and Mourouti, O. print (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK.

Eagle, L. print, Kitchen, P. J. print, Rose, L. C. print, Hawkins, J. print and Podnar, K. print (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

Bennett, R. print, Eagle, L. print, Mousley, W. print and Ali-Choudhury, R. print (2008) Reassessing the value of work experience placements in the context of widening participation in higher education. Journal of Vocational Education & Training, 60 (2). pp. 105-122. ISSN 1363-6820

Eagle, L. print (2008) Review of Yeshin, A. (2006). Advertising. London: Thompson Learning. Journal of Marketing Communications, 12 (4). pp. 321-322. ISSN 1352-7266

Kemp, G. print and Eagle, L. print (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. In: 8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008.

Kemp, G. print and Eagle, L. print (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128. ISSN 1865-1984

Tapp, A. print, Eagle, L. print and Spotswood, F. print (2008) Social marketing based strategy for obesity interventions. Project Report. South West Public Health Observatory , Bristol.

Eagle, L. print, Kemp, G. print and Tapp, A. print (2008) Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol. Project Report. South West Public Health Observatory, Bristol.

Eagle, L. print (2008) “Social marketing ethics”. Report for National Social Marketing Centre. Project Report. National Social Marketing Centre.

Eagle, L. print (2008) Social marketing-based strategy for combating obesity. Technical Report. South West Public Health Observatory, Bristol.

Eagle, L. print, Kemp, G. print and Jones, S. print (2008) Social marketing-based sun protection intervention strategy for Cornwall PCT: A Pilot. Technical Report. South West Public Health Observatory, Bristol.

Eagle, L. print, Kemp, G. print, McDowell, R. print and Warren, S. print (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L. print, Kemp, G. print, McDowell, R. print and Warren, S. print (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Eagle, L. print, Bird, S. print, Tapp, A. print and Spotswood, F. print (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Bird, S. print, Eagle, L. print, Tapp, A. print and Spotswood, F. print (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Eagle, L. print (2007) Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266

Eagle, L. print, Kitchen, P. J. print and Bulmer, S. print (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566

Bennett , R. print, Eagle, L. print, Mousley, W. print and Ali-Choudhury, R. print (2007) Marketing of sandwich course degrees: New challenges arising from widening participation in higher education. In: European Conference on Higher Education Marketing, Hungary, April, 2007.

Eagle, L. print and Brennan, R. print (2007) Are students customers? Perspectives from the fields of total quality management and marketing. Quality Assurance in Education, 15 (1). pp. 44-60. ISSN 0968-4883

Eagle, L. print and Brennan, R. print (2007) Beyond advertising: in home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288. ISSN 1747-3616

Eagle, L. print (2007) Commercial media literacy: what does it do, to whom—and does it matter? Journal of Advertising, 36 (2). pp. 101-110. ISSN 0091-3367

Dens, N. print, Pelsmacker, P. D. print and Eagle, L. print (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616

Brennan, R. print, Dahl, S. print, Eagle, L. print and Mourouti, O. print (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.

Eagle, L. print (2007) Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications. Journal of Marketing Communications, 13 (1). pp. 83-84. ISSN 1352-7266

Eagle, L. print (2007) Review of Lattimore, D. Baskin, O. Geiman, S. T. Toth, E. L. and Van Leuven, J. K. (2004). Public Relations. The profession and the practice. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266

Eagle, L. print, Kitchen, P. J. print and Bulmer, S. print (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Hawkins, J. print, Arin, K. P. print, Rose, L. C. print, Eagle, L. print and Bulmer, S. print (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Eagle, L. print, Bulmer, S. print, De Bruin, A. print and Kitchen, P. J. print (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491

Eagle, L. print (2006) Advertising literacy. In: 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006.

Dahl, S. print, Eagle, L. print and Fernandez, C. print (2006) Analyzing advergames. In: Podnar, K. print and Jancic, Z. print, eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

Dahl, S. print, Eagle, L. print and Baez, C. print (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK.

Dens, N. print, De Pelsmacker, P. print and Eagle, L. print (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. print and Jancic, Z. print, eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Eagle, L. print (2006) Brand management case study. In: Chitty, W. print, Barker, N. print and Shimp, T. E. print, eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Eagle, L. print, Hawkins, J. print, Styles, E. print and Reid, J. print (2006) Breaking through the invisible barrier of low functional literacy: implications for health communication. Studies in Communication Sciences: Special Issue on Health Literacy, 5 (2). pp. 29-55. ISSN 1424-4896

Eagle, L. print (2006) IMC case study (brand repositioning). In: Chitty, W. print, Barker, N. print and Shimp, T. print, eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Dens, N. print, De Pelsmacker, P. print and Eagle, L. print (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

Eagle, L. print (2006) Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. Journal of Marketing Communications, 12 (3). pp. 245-246. ISSN 1352-7266

Eagle, L. print (2006) Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. Journal of Marketing Communications, 12 (1). pp. 77-78. ISSN 1352-7266

Hawkins, J. print, Bulmer, S. print, Rose, L. print and Eagle, L. print (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006.

Hawkins, J. print, Bulmer, S. print, Rose, L. C. print and Eagle, L. print (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Brennan, R. print and Eagle, L. print (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK.

Brennan, R. print and Eagle, L. print (2006) Teaching business ethics: Who, when, with what objectives, via what methods, and what difference can it make? In: Academy of Marketing Conference, London, UK, 2006.

Eagle, L. print (2006) review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. Journal of Marketing Communications, 12 (2). pp. 145-146. ISSN 1352-7266

Eagle, L. print, Hawkins , J. print, Kitchen, P. J. print and Rose, L. C. print (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421

Eagle, L. print and Dahl, S. print (2005) Advergames: Impact and implications for regulation. ANN Quaterly. pp. 4-5.

Eagle, L. print (2005) Advertising (Case Study). In: Summers, J. print and Gardner, M. print, eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. print, Hawkins, J. print, Styles, E. print and Reid, J. print (2005) Breaking through the invisible barrier of low functional literacy: Implications for health communication. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Bulmer, S. print, Hawkins, J. print and Eagle, L. print (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print (2005) Commercial media literacy: What does it do, to whom - and does it matter? Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. print (2005) Consumer behaviour (Case study). In: Summers, J. print and Gardner, M. print, eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. print, Hawkins, J. print and Reid, J. print (2005) Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print, Rose, L. C. print and Kitchen, P. J. print (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X

Eagle, L. print, Hawkins, J. print, Kitchen, P. J. print and Rose, L. C. print (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Davison, A. print, Bulmer, S. print and Eagle, L. print (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005.

Davison, A. print, Bulmer, S. print and Eagle, L. print (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand.

Kitchen, P. J. print and Eagle, L. print (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422

Eagle, L. print (2005) Personal selling. In: Kitchen, P. J. print, De Pelsmacker, P. print, Eagle, L. print and Schultz, D. E. print, eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

Bulmer, S. print and Eagle, L. print (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Hawkins, J. print and Eagle, L. print (2005) Pharmaceutical marketing and barriers to communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

Eagle, L. print, Hawkins, J. print, Kitchen, P. J. print and Rose, L. C. print (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034

Eagle, L. print (2005) Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11 (4). pp. 309-310. ISSN 1352-7266

Eagle, L. print (2005) Sponsorship. In: Kitchen, P. J. print, De Pelsmacker, P. print, Eagle, L. print and Schultz, D. E. print, eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. print and Brennan, R. print (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School .

Eagle, L. print, Bulmer, S. print and Blair, R. print (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I. print, ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

Schumacher, C. print, Bulmer, S. print and Eagle, L. print (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

Eagle, L. print, Hawkins, J. print, Martin, I. print, Reid, J. print and Rose, L. C. print (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

Kitchen, P. J. print, De Pelsmacker, P. print, Eagle, L. print and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497

Smith, D. print, Eagle, L. print and Rose, L. C. print (2004) Direct to consumer drug advertising in New Zealand. In: AcademyHealth Meeting, San Diego, USA, June, 2004.

Eagle, L. print and Kitchen, P. J. print (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32.

Eagle, L. print, Rose, L. C. print and Kitchen, P. J. print (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004.

Eagle, L. print (2004) Advertising. In: Kitchen, P. J. print and De Pelsmacker, P. print, eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213

Hunt, L. M. print, Eagle, L. print and Kitchen, P. J. print (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753

Bulmer, S. print, Hawkins, J. print and Eagle, L. print (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

Eagle, L. print, Bulmer, S. print, Kitchen, P. J. print and Hawkins, J. print (2004) Complex and controversial causes for the "obesity epidemic": the role of marketing communication. International Journal of Medical Marketing, 4 (3). pp. 271-287. ISSN 1469-7025

Eagle, L. print, Bulmer, S. print, Kitchen, P. J. print and Hawkins, J. print (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Hawkins, J. print, Eagle, L. print and Bulmer, S. print (2004) Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, April, 2004., pp. 145-154

Hawkins, J. print, Eagle, L. print and Bulmer, S. print (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Hawkins, J. print, Eagle, L. print and Bulmer, S. print (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Discussion Paper. Massey University Department of Commerce, Massey, New Zealand.

Eagle, L. print and Kitchen, P. J. print (2004) Driven by results. IMC Communique, Spring.

Eagle, L. print, Bulmer, S. print, De Bruin, A. print and Kitchen, P. J. print (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266

Kitchen, P. J. print and Eagle, L. print (2004) IMC: Conclusions and caveats. IMC Communique, Winter. pp. 1-4.

Eagle, L. print (2004) Marketing PR. In: Kitchen, P. J. print and De Pelsmacker, P. print, eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213

Eagle, L. print and Chaimberlain, K. C. print (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90.

Eagle, L. print, Hawkins, J. print, Kitchen, P. J. print and Rose, L. C. print (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Hawkins, J. print, Eagle, L. print and Martin, I. R. print (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print (2004) Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10 (4). pp. 289-290. ISSN 1352-7266

Eagle, L. print, Bulmer, S. print and Blair, R. print (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print, Rose, L. C. print and Kitchen, P. J. print (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004.

Eagle, L. print, Bulmer, S. print and De Bruin, A. print (2003) Marketing communication implications of children's new electronic media use. Journal of Marketing Communication, 9 (3). pp. 129-146. ISSN 0265-0487

Eagle, L. print, De Bruin, A. print and Bulmer, S. print (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Eagle, L. print, Kitchen, P. J. print, Rose, L. C. print and Moyle, B. print (2003) Brand equity and brand vulnerability: the impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 - 1349. ISSN 0309-0566

Eagle, L. print, Rose, L. C. print and Kitchen, P. J. print (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. print, Hunt, L. M. print and Kitchen, P. J. print (2003) Andragogy, pedagogy and information technology: Implications for marketing education. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 383-387

Young, B. M. print, de Bruin, A. print and Eagle, L. print (2003) Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19 (3). pp. 475-490. ISSN 0267-257X

Eagle, L. print, Kitchen, P. J. print, Rose, L. C. print and Moyle, B. M. print (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566

Eagle, L. print and Chamberlain, K. C. print (2003) Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C. print, Quester, P. G. print and Hawkins, D. print, eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill.

Eagle, L. print and Chamberlain, K. C. print (2003) DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print and Chamberlain, K. C. print (2003) DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 555-559

Eagle, L. print and Chamberlain, K. C. print (2003) DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Eagle, L. print and Chamberlain, K. C. print (2003) DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

Eagle, L. print and Chaimberlain, K. C. print (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114

Bulmer, S. print, Hawkins, J. print and Eagle, L. print (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003.

Eagle, L. print, Hunt, L. M. print and Kitchen, P. J. print (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

Eagle, L. print, Bulmer, S. print and Hawkins, J. print (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print, Bulmer, S. print and De Bruin, A. print (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003.

Eagle, L. print (2003) Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9 (3). pp. 193-194. ISSN 1352-7266

Kitchen, P. J. print, Eagle, L. print, Rose, L. C. print and Moyle, B. J. print (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

Eagle, L. print (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P. J. print, ed. (2003) Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan.

Hunt, L. M. print and Eagle, L. print (2003) The role of information technology in business education: Developing direction seekers into self-directed knowledge workers? In: Hawaii International Conference on Education, Honolulu, Hawaii, USA, 7th - 10th January, 2003.

Hunt, L. M. print, Eagle, L. print and Thomas, M. T. print (2002) Student resistance to ICT in education. In: International Conference on Computers in Education, Aukland, New Zealand, 3rd - 6th December, 2002.

Eagle, L. print and Chamberlain, K. C. print (2002) A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum, April 2002.

Eagle, L. print, Hunt, L. M. print and Kitchen, P. J. print (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Bulmer, S. print and Eagle, L. print (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002.

Eagle, L. print and Bulmer, S. print (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002.

Eagle, L. print, Chamberlain, K. C. print and Zou, L. print (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print and Kitchen, P. J. print (2002) Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2 (4). pp. 293-310. ISSN 1469-7025

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002.

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002.

Eagle, L. print, Chamberlain, K. C. print and Zou, L. print (2002) Enabling students to take a more pro-active role in the learning process. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print and De Bruin, A. print (2002) Marketing communication implications of children's new electronic media use. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002.

Eagle, L. print and Chamberlain, K. C. print (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University.

Eagle, L. print and Hunt, L. M. print (2002) Matching marketing education and information technology to teaching/learning outcomes. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002., pp. 701-708

Eagle, L. print, Chamberlain, K. C. print and Zou, L. print (2002) Practice nurses: Practically neglected in the DTC promotion of drugs debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

De Bruin, A. print and Eagle, L. print (2002) Regulating the medium and the message: Parental perceptions of television advertising directed at children. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 14-17

Eagle, L. print and Kitchen, P. J. print (2002) Toward a globalized communications strategy: Perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3). pp. 174-184. ISSN 0263-4503

Eagle, L. print, Bruin, A. d. print and Bulmer, S. print (2002) Violence, values, and the electronic media environment. Corporate Communications: An International Journal, 7 (1). pp. 25-33. ISSN 1356-3289

Eagle, L. print and De Bruin, A. print (2002) The children-nutrition-marketing ethics conundrum: Identifying the issues. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Hunt, L. M. print, Eagle, L. print and Shergill, G. print (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. print and Chamberlain, K. C. print (2002) A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 223-235

Eagle, L. print and Rose, L. C. print (2001) How I would market my bank. Marketing Magazine. pp. 22-25.

Eagle, L. print and De Bruin, A. print (2001) Advertising restrictions: Protection of the young and the vulnerable? International Journal of Advertising and Marketing to Children, 2 (4). pp. 259-271. ISSN 1747-3616

Young, B. M. print, De Bruin, A. print and Eagle, L. print (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Hunt, L. M. print, Thomas, M. J. W. print, Eagle, L. print and Shergill, G. print (2001) Creating professional learners. In: Thomas, J. W. print and Hunt, G. J. F. print, eds. (2001) Enhancing Professionalism in Aviation. Aukland: Massey University, pp. 23-32.

Eagle, L. print (2001) Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print (2001) Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. print (2001) Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001., pp. 50-59

Shergill, G. print, Eagle, L. print, Kitchen, P. J. print, Hunt, L. M. print and Thomas, M. print (2001) Globalisation and tertiary education markets: An initial analysis. In: Management development institute conference, India, November, 2001.

Shergill, G. print, Eagle, L. print, Kitchen, P. J. print, Hunt, L. M. print and Thomas, M. print (2001) Globalisation and tertiary education markets: An initial analysis. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Kitchen, P. J. print and Eagle, L. print (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Kitchen, P. J. print, Shergill, G. print and Eagle, L. print (2001) Implications of globalisation on customer relationship management. In: Sheth, J. print, Parvatiyar, A. print and Shainesh, G. print, eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049

Hunt, L. M. print, Thomas, M. J. W. print and Eagle, L. print (2001) Professional learners: Students as informed and informing partners in the learning transaction. Research and Development in Higher Education, 24. pp. 62-70.

Eagle, L. print and De Bruin, A. print (2001) Restrictions on advertising to children: Effective protection of the young and vulnerable? In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Allen, L. print, Eagle, L. print and Rose, L. C. print (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. print, De Bruin, A. print and Bulmer, S. print (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L. print and Chamberlain, K. C. print (2001) The role of OTC medication in health management. Safety, effectiveness and side effects. Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. print (2001) The teaching-research nexus. In: Paweai, S. print and Suddaby, G. print, eds. (2001) Towards Understanding the Interdependence of Research and Teaching. New Zealand: Massey University, pp. 15-18. ISBN 047308175X

De Bruin, A. print and Eagle, L. print (2000) Dialogue: State-sector manager ethos must be discarded quickly. New Zealand Herald.

McDonald, R. C. print and Eagle, L. print (2000) Meeting the needs of mature students. Chartered Accountants' Journal, 79 (4). pp. 34-39. ISSN 1172-9929

Eagle, L. print and De Bruin, A. print (2000) Advert ban could have major drawbacks. New Zealand Herald.

Eagle, L. print, De Bruin, A. print and Bulmer, S. print (2000) Advertising restrictions: Effective protection of the young and vulnerable. In: Australia New Zealand Marketing Educators Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 281-285

Eagle, L. print and Bruin, A. d. print (2000) Advertising restrictions: Protection of the young and vulnerable? Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Barnett, S. print, McDonald, R. C. print and Eagle, L. print (2000) Anyone want a DipBus? Rediscovering Dip Bus in the debris of the education war. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 97-107.

McDonald, R. C. print and Eagle, L. print (2000) Approbation and apprehension. In: First year in higher education - 4th Pacific Rim Conference - Strategies for Success in Transition Years, Brisbane, Australia, July, 2000.

McDonald, R. C. print and Eagle, L. print (2000) Approbation and apprehension. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print, De Bruin, A. print and Bulmer, S. print (2000) Beyond children directed TV advertising: Violence, values and the electronic media environment. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print and Kitchen, P. J. print (2000) Building brands or bolstering egos. Journal of Marketing Communications, 6 (2). pp. 91-106. ISSN 1352-7266

De Bruin, A. print and Eagle, L. print (2000) Children, the medium and the message. Discussion Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Shergill, G. print and Eagle, L. print (2000) Demographic and socio-economic factors impacting student choice. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 129-148.

Eagle, L. print and Kitchen, P. J. print (2000) Globalization of communication: A New Zealand exploratory study. In: Australia New Zealand Marketing Academy Conference, Brisbane, Australia, 29th November to 1st Devember, 2000., pp. 658-662

De Bruin, A. print and Eagle, L. print (2000) Human capital theory and the economy. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 19-35.

Eagle, L. print and Kitchen, P. J. print (2000) IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion. European Journal of Marketing, 34 (5-6). pp. 667-704. ISSN 0309-0566

Eagle, L. print and De Bruin, A. print (2000) Ideological and theoretical underpinnings of the New Zealand education reforms. Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 1-17.

McDonald, R. C. print and Eagle, L. print (2000) Implications of globalization on customer relationship management. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Kitchen, P. J. print, Shergill, G. print and Eagle, L. print (2000) Implications of globalization on customer relationship management. In: Customer Relationship Management: Emerging Concepts, Tools and Applications Conference, Gurgaon, India, , November, 2000.

Eagle, L. print and Kitchen, P. J. print (2000) Inside the empty raincoat: Towards a globalized communication strategy. In: 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands, May, 2000., pp. 33-44

Eagle, L. print and Kitchen, P. J. print (2000) Inside the empty raincoat: Towards a globalized communication strategy. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print and McDonald, R. C. print (2000) Intentions versus actualities: Have the New Zealand education reforms met their objectives? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 79-96.

Murphy, B. D. print, Eagle, L. print and McDonald, R. C. print (2000) Lessons for the future: Where to now for tertiary education policy? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 149-162.

Eagle, L. print and Shergill, G. print (2000) Student decision processes: Rational investment in human capital? Access: Critical Perspectives on Cultural and Policy Studies in Education, 19 (1). pp. 109-128.

Kitchen, P. J. print, Eagle, L. print, Rose, L. C. print and Moyle, B. J. print (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print and Kitchen, P. J. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print (1999) Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. PhD, University of Auckland.

Eagle, L. print, McDonald, R. C. print and Wood, V. print (1999) Fast tracking to degree success: An international comparison. In: 10th International Australian association for Institutional Research Conference, Aukland, New Zealand, December, 1999., pp. 21-32

Eagle, L. print (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print and Kitchen, P. J. print (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print and Murphy, B. D. print (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999.

Eagle, L. print, Hyde, K. F. print, Fourie, W. A. print, Padisetti, M. V. print and Kitchen, P. J. print (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Carter, C. C. print, Haloupek, W. J. print and Eagle, L. print (1999) Spatial competition and store location in shopping centres. In: 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia, February, 1999., pp. 1-16

Carter, C. C. print, Haloupek, W. J. print and Eagle, L. print (1999) Spatial competition and store location in shopping centres. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J. print, ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

Eagle, L. print and Hyde, K. F. print (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

Eagle, L. print, Hyde, K. F. print and Kitchen, P. J. print (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print, Hyde, K. F. print and Kitchen, P. J. print (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

Eagle, L. print, McDonald, R. C. print and Sylvester, G. C. print (1998) Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes. In: First year in higher education - 3rd Pacific Rim Conference - Strategies for Success in Transition Years, Aukland, New Zealand, July, 1998.

Eagle, L. print (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C. print, Quester, P. G. print and Hawkins, D. print, eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill.

Eagle, L. print, Hyde, K. F. print, Fourie, W. A. print, Padisetti, M. V. print and Kitchen, P. J. print (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Eagle, L. print, Hyde, K. F. print, Fourie, W. A. print, Padisetti, M. V. print and Kitchen, P. J. print (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. print, Hyde, K. F. print, Duffy, M. F. print and Kitchen, P. J. print (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365

Eagle, L. print, McDonald, R. C. print and Lee, K. print (1997) Multiple objectives in measuring the multidimensional concept of customer satisfaction. In: XXI ATEM/APPA conference, Sydney, Australia, September, 1997.

Duffy, M. F. print and Eagle, L. print (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96

Eagle, L. print and Hyde, K. F. print (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516

Eagle, L. print and McDonald, R. C. print (1997) Is the case for competency based assessment proven for application to business programmes? Access: Critical Perspectives on Education and Public Policy, 16 (2). pp. 82-92.

Duffy, M. F. print and Eagle, L. print (1996) Rewarding ads that work. AdMedia Magazine. pp. 16-17.

Padisetti, M. V. print and Eagle, L. print (1996) A comparison of support of ethical principles by industry personnel and accounting and marketing students. In: Australia New Zealand Marketing Educators Conference, Aukland, New Zealand, 1996.

Eagle, L. print (1995) Teaching business ethics: Can it make a difference? In: Marketing Educators' Conference, Wellington, New Zealand, November, 1995.

Eagle, L. print (1992) Current industry perceptions of tertiary advertising and marketing programmes. In: 1992 Marketing Educators' Conference, Otago, New Zealand, December, 1992.

Eagle, L. print (1990) Corporate advertising. Aukland: Aukland Institute of Technology.

Eagle, L. print (1989) Media research and planning principles. Palmerston North: Dunmore Press.