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Nancarrow, C., Tinson, J. and Evans, M. (2004) Polls as marketing weapons: Implications for the market research industry. Journal of Marketing Management, 20 (5-6). pp. 639-655. ISSN 0267-257X Available from:

Evans, M., Nancarrow, C., Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X Available from:

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