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Number of items: 4.


Ford, J., Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008. Available from:


Sargeant, A. and Ford, J. (2006) The power of brands. Stanford Social Innovation Review, Winter. pp. 41-47. Available from:


Sargeant, A., West, D. and Ford, J. (2004) Does perception matter? An empirical analysis of donor behaviour. The Service Industries Journal, 24 (6). pp. 19-36. ISSN 0264-2069 Available from:


Sargeant, A., West, D. and Ford, J. (2001) The role of perceptions in predicting donor value. Journal of Marketing Management, 17 (3-4). pp. 407-428. ISSN 0267-257X Available from:

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