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Number of items: 4.

Conference or Workshop Item

Sargeant, A. , Hudson, J. and Ford, J. B. (2005) Charity brand personality: Distinguishing sector cause and organization. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.

Sargeant, A. , Ford, J. B. and West, D. C. (2000) Perceptual determinants of donor value. In: Direct Marketing Association Annual Conference, New Orleans, October, 2000.

Sargeant, A. , Ford, J. B. and West, D. C. (2000) Predicting donor value: the role of perceptions. In: Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina , 11th-14th October, 2000., pp. 274-286

Sargeant, A. , West, D. and Ford, J. B. (1999) Charitable giving towards a model of donor behaviour. In: AMA Summer Educators Proceedings , San Francisco , 1999., pp. 95-96

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