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Article

Merchant, A. , Ford, J. B. and Sargeant, A. (2010) Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63 (7). pp. 754-762. ISSN 0148-2963

Sargeant, A. , Ford, J. B. and West, D. C. (2006) Perceptual determinants of nonprofit giving behavior. Journal of Business Research, 59 (2). pp. 155-165. ISSN 0148-2963

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